The Pilot Program

For the pilot program, Yellow Seed will identify an outstanding emerging Origin and build a scalable template to showcase what deeper Conscious Trade could look like taking into consideration the needs presented by the community. This includes building new design features into the Product and Origin profile for the selected Origin as well as facilitating a collaborative shipment of beans from that Origin into the U.S.

Pilot Activities:

  • Identify an outstanding emerging Origin

  • Assess product quality via 3rd party assessors and a community of makers

  • Collect Origin stories (including pictures and video), processing details, information on prices paid to farmers, the supply chain, farmer goals and other sustainability indicators

  • Design new transparency and impact reporting features for the selected Origin’s associated Yellow Seed profiles

  • Send samples to buyers and ambassador tasting events in the U.S.

  • Market the product via the Yellow Seed network (storytelling and direct buyer engagement)

  • Aggregate buyer demand on the platform and process payments

  • Import 6MT of cacao into the U.S. via service providers

  • Aggregate buyer feedback and send to farmers

The results of the pilot will inform the design of a replicable model for scaling Conscious Trade with new transparency and impact features.

The purpose of the pilot:

  • To connect an emerging origin to market by facilitating the sale of quality cacao beans for a fair price.

  • To acquire feedback from the Yellow Seed community on a new template for Conscious Trade, that includes additional features showcasing transparency and impact using a human-based approach.

  • To learn more about the best ways to support Origins at different development stages, to help them reach fair markets. Specifically, this pilot tests the phase of supporting an emerging origin and includes an Origin assessment process, a buyer matchmaking process and how to define the best marketing approaches for new Origins in order to better serve the community.

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